Aug

31

Creating and Designing the Right Media Pack For Your Website Advertising Offers

Filed Under Marketing Articles | Leave a Comment

Your media pack is a fundamental part of your business and says a lot about what your online objectives are. It tells your potential advertisers who you are and why they should advertise with you. Creating the right impression is everything and your media pack should reflect a positive attitude and a great appetite for business.

Your media pack tells a story and takes advertisers on a brief journey.

These days it seems that our attention span for absorbing online information is generally limited to just a few seconds. When it comes to your media pack, the trick is to create a document which is visually appealing and answers one or two key points or questions in a very short space of time–once you grab their attention, they are more likely to read on.

So, what is it that would make your potential advertisers read and absorb the information in your media pack?

Well, first of all it does need to have a visual appeal, but more importantly, it should cover and highlight the real selling points very early on. Think of this document as something much shorter–a press release or sales letter for example. This will then focus your mind on delivering key messages at the beginning of the document, as well as running a consistent theme or branding message throughout.

Just imagine for a moment what your advertisers want to see. If there was an ideal website they could advertise on what would it contain and cover and how would it enable them to reach their target audience.

The best way to structure a media pack is to first break it into four key areas:

1. Intro and USP’s (unique selling points)

2. Facts, figures and demographics of audience

3. Revisit USP’s and add testimonials

4. Rate card information and production requirements

If you can do all this in a four page document, then great.

One thing you shouldn’t do is try to cram in loads of images and make the text fit too tightly around them. This just makes the whole page look too busy and this mass of information will not be that easy to read. What you want is a well formatted and structured document that can be scanned, but also studied in detail if the reader feels in the mood to do so.

Some media packs are also just way too long. It is true that a meaty and weighty document can sometimes give you a certain amount of credibility if your potential advertisers are going to print out your document. However, as this particular story relates to media information for your website, we’ll assume that the key points mentioned here will be more relevant to people who view your online version first.

A main point to mention is that your media pack must clearly highlight your strengths and should almost certainly mention points about visitor levels, target audience, demographics, profiles, testimonials and any surveys or statistical data you might have. Just make it interesting, concise and easy to follow and your incoming ad enquiries should improve.

Article by Andrew Long
This article May be used on other sites but this resource box and all live links MUST be left intact. Andrew Long runs a subscription service for webmasters and website owners called ARC, which includes topics about Advertising For Your Website and Advertising Space On My Website

Aug

31

Internet Marketing is Not a Form of Lottery!

Filed Under Marketing Articles | Leave a Comment

There are literally millions of people online who say they want their own Internet business. But the truth is most of these individuals are lazy daydreamers who want to win the lottery.

Business and the lottery are two very different things. The Web seems full of people who dont realize this.

Many people seem hung up on the idea that if they just keep going through the motions, theyll eventually get the break theyre waiting for. In fact sentiments of its going to happen if I keep trying are common among wannabe Internet entrepreneurs.

Heres the thing: Nothing happens for us unless we actively create it.

Another really bizarre phenomenon in the pretend Internet business sector is the huge number of people who have been working online for years without ever making their first sale. Its incredible that such circumstances are accepted as normal.

Consider this:

Have you ever come across a plumber, accountant, dog trainer, landscaper, florist, or restaurant owner who says things like…

“Yeah I’ve been at this for five years and still haven’t made my first sale.”

or…

I really need this to work out soon before I run out of money.”

Or have you ever heard someone who is about to start a new venture as a commercial cleaner, dentist, real estate investor, or hair stylist say things like…

“There isn’t a lot of work involved is there?”

or…

“Can I do this for two hours a week and still make six figures each year?”

or…

“Will I get my investment back in less than two weeks?”

Statements and questions like these would be considered absurd by any traditional businessperson. And yet such ridiculous sentiments are totally common when talking to people who want their own “Internet business”.

I submit that this kind of mentality (term used loosely) is ludicrous, and closer to the attitude of a lotto card gambling junkie than a real entrepreneur. Anyone who says such things and means them should seriously reconsider this whole “online business” thing.

Too many people seem to be looking for a cookie-cutter system that instantly puts them on track to be wildly successful. Even when offered legitimate coaching services, its quite common for people who claim to be Internet marketers to ask things like:

How fast will I start making money after the coaching is complete?

and

Will I get a refund if I dont make any money?

Its an embarrassment to the whole industry of online commerce that people who claim to be Internet entrepreneurs have this kind of childish attitude about their so-called business. No other business niche breeds so many clueless, lazy, something-for-nothing crackpots.

It may be true that infomercials and manipulative copywriters help perpetuate this kind of get-rich-quick mentality. But the truth is the individual must take responsibility for his or her own expectations and actions.

Any form of business requires creativity, effort, risk, commitment, and time to become profitable. Online ventures are no exception.

Choosing to ignore these words and pursue an Internet marketing business with the something-for-nothing mentality is the fast track to frustration and failure. If you dont love this business, it will crush you. The world of Internet marketing is no place for the wishy-washy, weak-kneed, or undecided entrepreneur.

Success as an entrepreneur is about being passionate, giving wholly of yourself, busting your ass, falling flat on your face and getting right back up, having a good crying jag from time to time, and reveling in the thrill of complete and total victory at the end of it all. Making real money online doesn’t come with the “I’ll scratch off the blocks and maybe match the icons for the prize” approach.

Article by Tim Whiston
Tim Whiston is a professional entrepreneur who enjoys helping people learn ways to make money from home. He has created hundreds of thousands of dollars in profit for his clients and owns many great Websites and products. Check out his Internet entrepreneur blog for more great content.

Aug

31

The Basic Elements Found in Every Successful Affiliate Marketing Campaign

Filed Under Marketing Articles | 1 Comment

If you are looking for several pointers to give you a boost in the profitable business of affiliate marketing, you will want to perk up for this article. Specifically, we’ll discuss identifying which markets will be worth your time, how to capture your markets contact information to enable you to further market to them, and how to drive traffic to your website.

After reading this article, you will be able to easily break into, and dominate nearly any market.

First off, you must identify and become familiar with your market. If you aren’t an expert in the field you are marketing in, then why would your audience buy from you? You must also identify the problems that your market faces, and you must come up with solutions to these problems that your audience wants.

Next, you must capture your customers contact information through an opt-in list. When a customer comes to your website for the first time, he is, in effect, meeting you for the first time. One or two customers may buy from you from time to time, but you won’t see and ground-breaking results until you build a relationship with your visitors. Write several e-mails and send them to your visitors to establish yourself as an expert in your field. After you have done this, your audience will be much more likely to pull cash out of their wallet when you recommend a product to them.

Finally, you must drive traffic to your website. Even if you have an award-winning website/sales page, it won’t do you a bit of good if you don’t have any visitors. Traffic generation is where most people fall short because it is an action-oriented process. You need to either work for it, or pay for advertising. Write articles and post them on article directories. Make videos and post them on video websites such as YouTube.

Using Internet “hubs” such as Blogger, Squidoo, Hubpages and LiveJournal, create blogs on your topic. Update these blogs frequently with relevant content. When posting to these blogs, make sure to your content is worthwhile to your visitors. Creating spammy blogs with worthless posts isn’t going to help drive traffic to your website. Rather, it may hurt your websites credibility. From these blogs, link back to your main web-page. Not only will this help drive traffic to your website, it will increase your websites ranking in search engines and your websites PageRank.

Affiliate marketing is responsible for thousands of Internet millionaires, but these Internet millionaires met with nothing but failure until they began applying what we just discussed. They identified their target audience, they identified a problem their target audience faced, and they discovered and sold a solution to this problem. They than captured their audiences contact information to allow them to further market to them, and they drove massive amounts of traffic to their website.

Thousands have already done this, now it’s your turn to give this a try. There is no reason for you to wait, so apply these methods today, and enjoy the benefits tomorrow!

Article by Paul Ciara
Affiliate Payload Review has more tips on bringing your Internet marketing business to the top of the game. These three keys are just a minuscule portion of the Internet marketing world. More can be found at http://www.theaffiliatepayload.org/ Paul Ciara - SEO expert and Internet marketer.

Next Page →